Kate Makulova / Head of Event Marketing, SEMrush
How to grow up to 300+ staying Agile and Happy
SEMrush is the most innovative company in its niche. Adopting agile principles both in development and marketing was one of the most important factor of our success and rapid growth. This session will present examples of agile marketing in action. We will grasp how SEMrush tackled agile principles in PPC specifically, built a close-knit team and increased ROI by 94% in 9 months.